PayPal Stock Surges on Dual Growth Initiatives
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BTCCSquare news:
PayPal shares climbed 9% this week as the payments giant unveiled two strategic moves to bolster competitiveness. The company launched a limited-time 5% cash-back promotion for its buy now, pay later (BNPL) service, capitalizing on inflation-weary consumers seeking flexible payment options during peak holiday spending.
Separately, PayPal Ads Manager targets small businesses with new revenue streams through advertising networks. While neither initiative represents transformational growth, both enhance platform stickiness - the BNPL play through seasonal incentives, the ad platform through merchant monetization tools.
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